We're a passionate team of sustainability advocates and bag enthusiasts helping Australians make informed choices.
Tote Bags AU was born from a simple observation at a Sydney farmers market in 2023. Our founder, Sarah Mitchell, noticed how many shoppers were struggling to find quality reusable bags that were both practical and stylish. Some carried flimsy canvas totes that frayed after a few uses, while others lugged around oversized bags that were impractical for everyday errands. There had to be a better way to help Australians navigate the world of sustainable carrying solutions.
What started as a personal blog documenting canvas bag durability tests has evolved into Australia's most trusted resource for tote bag education and recommendations. We've personally tested over fifty different tote bags, subjecting them to everything from weekly grocery runs at Woolworths to beach days at Bondi, from gym sessions to professional meetings in Melbourne's CBD. Our hands-on approach means we understand the unique demands that Australian lifestyles place on everyday bags.
We believe that choosing a reusable tote bag should be an informed decision, not a frustrating guessing game. That's why we've committed ourselves to creating comprehensive guides that cover everything from understanding fabric weights and GSM ratings to evaluating strap reinforcement techniques and base construction methods. We discuss handle drop measurements for comfortable shoulder carrying, examine the pros and cons of magnetic snaps versus zipper closures, and analyse which materials best resist the harsh Australian sun.
Our team brings together expertise in sustainable textiles, consumer product testing, and Australian retail trends. We regularly attend trade shows, consult with fabric manufacturers, and maintain relationships with ethical suppliers to stay current with innovations in eco-friendly materials. Whether it's new developments in recycled RPET fabrics, advances in organic cotton farming, or emerging trends in vegan leather alternatives, we're committed to keeping our readers informed.
Beyond product guidance, we're passionate advocates for reducing single-use plastic consumption in Australia. Since the nationwide plastic bag ban took effect, we've seen incredible growth in the reusable bag market, but not all options are created equal. Some "eco-friendly" bags actually have higher carbon footprints than the plastic they replace if not used frequently enough. We help our readers understand these nuances, ensuring that their sustainable choices truly make a positive environmental impact.
We maintain strict editorial independence and never accept payment for reviews. When we recommend products, it's because we genuinely believe they offer value to our readers. Our affiliate partnerships with Amazon Australia allow us to sustain our operations while providing free educational content to thousands of Australians each month.
A former textile industry professional with over 12 years of experience, Sarah leads our product testing and writes our in-depth material guides. She's particularly passionate about organic cotton certification standards.
Emma specialises in bag care, cleaning techniques, and longevity testing. Her background in fashion conservation helps readers extend the life of their favourite totes through proper maintenance.
James covers environmental topics, analysing lifecycle assessments and carbon footprint data. He holds a degree in Environmental Science from the University of Melbourne and is our go-to expert on eco-certifications.
Every guide we publish undergoes rigorous fact-checking and real-world testing. We never recommend products we haven't personally used, and we regularly update our content to reflect changes in product quality or availability. Our goal is simple: to help every Australian find a tote bag they'll love using for years to come.
Have questions about our testing methodology or want to suggest a product for review? We'd love to hear from you. Visit our contact page to get in touch with our team.